A better climate substack

Climate science is fascinating: complex, fast-moving, urgent, and compelling.

Climate journalism is boring: hidebound, dogmatic, sanctimonious and dull.

There’s a missing middle there.

One Percent Brighter tries to fill it.

What’s with the name?

Scientists have known for decades that if the Earth reflected just 1% more of the sun’s energy back out into space —if it was One Percent Brighter— that would be enough to counteract the warming effects of anthropogenic climate change.

Who am I?

My name is Quico Toro. I’m a journalist. My work has appeared in The Washington Post, The New York Times, Foreign Affairs, The Atlantic, Caracas Chronicles, (which I co-founded) and tons of other places. I’ve used to be a global opinion columnist for WaPo, a city columnist for Montreal’s Le Devoir and I’m now a Contributing Editor for Persuasion. For reasons that baffle me as much as you, I live in Tokyo.

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